Archbishop Thomas J. Murphy
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"The gifts of life, faith and prosperity that we are blessed to experience, are all signs of God’s mercy. Our sharing these gifts with others is our expression of gratitude to God for His gifts." - Father Tom Ferguson |
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1. Effectiveness of the Stewardship Committee
“Today, may we be grateful for this gift, and share it generously in our future, as those who have come before us have handed it on to us.” From Jubilee Prayer a. The parish has an active Stewardship Committee that nurtures a year-round stewardship education effort. Stewardship of Time, Talent and Treasure has been part of the Good Shepherd culture for 51 years. Parishioners live Stewardship on a daily basis guided by the pastor, clergy, lay leaders and staff. The principles of Stewardship and leadership are woven seamlessly throughout every ministry and implemented through subsidiarity. While not directed by a specific committee, leadership, formation, and stewardship principles are actively and effectively promoted and implemented through year-round planning, programming, and celebrations reflecting the multicultural aspects and needs of a community united in faith with different language requirements (English and Spanish). The spirituality of Stewardship is intentional in the personal witness and activities of parishioners. Year-round activities, recognition of volunteer efforts, and invitations to pray and share our gifts are included in education and formation leading to fruitful service. Parishioners embrace their role and responsibility to care for the gifts entrusted to us by God and assist others to reach the fullness of faith.
b. The pastor has an active role on the Stewardship Committee. Our pastor, Father Tom Ferguson, is actively engaged in all aspects of stewardship. His prayerfulness, leadership, and example inspire parishioners to share their ideas and talents to promote ministries. Father Tom uses homilies, traditional and social media, and visible presence to convey a model of stewardship that engages and inspires parishioners to consider their contributions of prayer, talents and treasure. For example, on the Feast of the Epiphany, Father Tom’s homily about gifts of gold, frankincense, and myrrh encourages adults, youth and children to be stewards of God’s gifts. Children are given a gold crown and reminded to be the type of King and steward that Jesus exemplifies: “I came to serve not to be served.” c. Parish mission statement incorporates a stewardship vision from the Pastoral Letter on Stewardship. Our Vision and Mission Statements highlight our desire to love as Christ loves and serve as Christ serves encompassing each of the hallmarks of stewardship. d. The parish stewardship committee has a detailed annual plan with responsibilities on an on-going basis that is formulated with the collaboration and buy-in of other major parish councils. Annual ministry planning reflects stewardship activities for current and future years and coordinates cross-ministerially. The Budget Report, FY16 contains a message from the pastor, allocation of resources, and frequently asked questions about stewardship. e. Parish produces an annual report that reflects Stewardship throughout every area of parish life. The Annual Report, FY15 reflects upon the recent fiscal year and looks forward. This document highlights our “Stewardship Year in Review” and includes key events, prayer, worship, faith formation, service, and hospitality. We demonstrate the parish’s spiritual health and vibrancy by reporting on sacraments, formation, fellowship, and service activities as well as financial reporting. 2. Commitment and Growth over 5 Years
"... things are never exactly the same, as new ministries are initiated, new members join our community, loved ones go home to God, and each of us continues to grow in our appreciation of God’s love for us and in our desire to expand our hearts in an ever more generous love of our neighbor.” Father Tom Ferguson, Annual Report 2012 a. Pastor or parish administrator shows leadership and commitment to Stewardship as a way of life. In 2007, a parish-wide discernment process resulted in the Parish Pastoral Plan (PPP). This collaborative effort included clergy and lay leaders who reviewed the successes of the past and opportunities for the future. Every parishioner was invited to share their Ideas, Hopes, and Dreams (IHDs). Over 2,000 IHDs were submitted and are reflected in the Plan. The culture of participation and lay leadership that generated the PPP permeates our parish. With 3,500 households and 10,900 parishioners, we strive to live our Vision inspiring parishioners to embrace their roles as stewards, discern their God-given gifts of time and talent, and be mindful that gifts of treasure are essential to growth in parish ministries. Under the leadership of our pastor, the parish continues to espouse and live Stewardship as a Way of Life. b. The parish shows signs of a long‐term commitment to stewardship. Good Shepherd celebrated its Jubilee Year in 2015. (Anniversary bulletin) The parish has grown from 900 to 3,500 families, including 57 original families worshiping and serving in the parish. Throughout the history of the parish, active participation in the liturgy, prayer, formation, fellowship, and charity have nurtured parishioners’ growth in grace, wisdom, and faith. Committed parishioners have ensured that in addition to the growth of the community, ministries have expanded to meet parish needs. In 2012, the parish began a five-year capital campaign Our Family, Our Faith, Our Future (CC brochure). Father Tom invited parishioners to join him in “undertaking this campaign to complete the task of making our spiritual home an even more welcoming, functional, and safe space for all who come to worship, serve, and share faith and fellowship.” (renovation photos) The church, hall, classrooms, offices and common areas are well maintained to ensure warm and welcoming spaces as well as respecting the multiple campaigns required to build our facility. c. The parish shows signs of spiritual growth. Since Father Tom’s arrival in 2011, parishioners have more opportunities for spiritual growth: the addition of a second weekday Spanish Mass year-round and an additional English weekday Mass during Lent; our Sunday 6:30pm Mass is held year-round instead of just during the school year; weekly Eucharistic Adoration on Wednesday nights; and two additional weekly opportunities to receive the Sacrament of Reconciliation. Daily Mass attendance remains strong, including the Rosary Group that meets before Mass. Small faith-sharing groups (Spanish Prayer and Evangelization Groups, Cursillo and the Legion of Mary) continue to grow in membership. d. The parish has grown in the area of community outreach and has made outreach a major priority. Social Ministry includes more than 40 programs: charity, advocacy, and education for all ages, plus ministries of healing, comfort, and support. In 2011, Good Shepherd started a Sharing Garden to grow fresh vegetables for distribution through the in-parish food pantry and local food bank. Social Ministry oversees an Emergency Assistance Program and annual Shepherd’s Gate Grant Program. Through Shepherd's Gate, over $500,000 has been distributed to more than 100 organizations in the past ten years. Good Shepherd's long-standing commitment to outreach resulted in two independent nonprofit agencies that continue to serve the local community: Good Shepherd Housing and Progreso Literacy and Citizenship Center. In 2015, we entered into a grant program with Good Shepherd Housing and United Community Ministries. A portion of the $60,000 emergency assistance funds budgeted ($32,000) is granted to these community partners which they match at 100%. e. The parish offertory has increased. Parishioners show consistent dedication to the growth of the parish through overall giving. (graph) During the recent capital campaign, we anticipated a reduction in offertory as parishioners’ financial resources were spread between Offertory and the Campaign. We experienced a slight decrease in Offertory, but a very strong commitment to paying the Campaign pledges and paying them early. The loan will be paid off ahead of schedule, saving interest expenses. Offertory is positively impacted by our partnership with Faith Direct (FD); over 50% of total giving is via FD. Current offertory is above budget projections as a result of the Parish Offertory Renewal Program, and the parish exceeded both its dollar and participation goals in the Bishop’s Lenten Appeal. f. Number of ministries and volunteers has grown. For nearly a decade, the parish has maintained approximately 150 active ministries in English and Spanish, involving all aspects of parish life - liturgy, music, service to the parish and to the community, faith formation for all ages and hospitality/fellowship. We are blessed that approximately 25% of our parishioners are active volunteers. Over 200 catechists teach 1,300 youth and adults; we have 500 liturgical ministers; parishioners donate 75,000 pounds of food to two food pantries and an in-house pantry; and we prepare 2,500 meals for the homeless. Our annual International Festival, a three-day event in its 41st year, is volunteer-led with over 250 volunteers. Our Quarterly and Annual Reports provide information on all our vibrant activity. g. Parish leadership attends regional, diocesan and/or ICSC offered Stewardship conferences, workshops, institutes, webinars, etc. Parish leaders attend the ICSC conference, the Mid-Atlantic Conference (MAC) and Diocesan sponsored training. In 2016, our Director of Faith Formation received a Master of Science in Church Management from Villanova University, a program led by Charles Zech, a recognized authority on Stewardship. 3. Stewardship Education
“In this Annual Report, we see a reflection of Pope Francis’ hopes for the Church fulfilled in the life of Good Shepherd Parish – vibrant prayer and worship, enthusiastic faith formation programs, compassionate service of others and a hospitable environment where all are welcome!” Father Tom Ferguson, Annual Report 2015 a. Describe how the parish weaves stewardship education throughout the following demographic groups. What are the elements of Stewardship education in each area below?
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Resources - Supporting materials for Murphy Award Application
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4. Stewardship Renewal
“I pray that we may see the different forms our stewardship of time, treasure and talent as moments in which we are expressing gratitude for, and sharing with others, the generous gift of God’s merciful love!” Father Tom Ferguson, Q2 FY2016 Quarterly Stewardship Report
a. Parish conducts an annual stewardship/commitment renewal. The annual stewardship planning calendar details the multi-month renewal process starting in July with the publication of the fiscal year budget and ending with a letter of gratitude for the parishioner’s pledge. Customized information letters are mailed in early October, targeting different giving situations. Commitment Weekend is held mid-October, where the Pastor addresses parishioners at all Masses. The next weekend is a follow-up process, and thank you letters are sent in early December.
b. Samples of parish-created materials (Time, Talent and Treasure pledge cards, brochures, etc.) All our communications are in two languages:
c. Review process for distributing and receiving pledge cards (during Mass, in the mail, outside church at tables, etc.) Prior to Mass, pledge envelopes are placed in each pew. After the Pastor explains the renewal process volunteers collect the envelopes. (Pastor's script) Pledge envelopes are inserted in the bulletin for follow-up weekend and are available at the information counter and office. In our most recent campaign, we received 935 pledges, representing approximately 33% of families, totaling over $1,300,000. Fifty percent of families who pledged made a commitment to increase their level of giving and we saw a 100% increase in the use of envelopes by our Spanish-speaking families.
d. Use of Lay witness testimony. Lay witness is part of the everyday experience of our parish life. Parishioners in all ministries embody the virtue of stewardship through their service to the community. For example, entire families assist in liturgical, faith formation and social justice ministries; they also participate together in the Offertory Renewal process and on a weekly basis as ushers and greeters at Sunday Mass. Their participation is a testimony of gratitude for their God-given gifts.
e. Review follow-up strategy including acknowledgments, bulletin or website updates, mid-year communication. Thank you letters are mailed to parishioners who made a commitment one month after the pledge weekend. A note of gratitude is in the bulletin the following weeks. The Second Quarter Stewardship Report includes an update on the offertory renewal program. (FY16 Quarter 2 Report) A summer update providing information on upcoming activities, save the date emails, and frequent website, Facebook and Twitter posts provide year-round opportunities for updates.
f. Annual ministry fair or other ministry awareness activities conducted and Ministry Guidebook is produced and updated annually. Ministry spotlights are conducted during after Mass fellowship. (sample video, sample flyer) These spotlights are in conjunction with related events/activities. For example, a spotlight on Youth Ministry occurs when Middle School and High School WorkCamps are advertised, and the Faith Formation spotlight occurs during the catechist recruitment phase. The online guide to Volunteer Opportunities is updated continually on the parish website.
“I pray that we may see the different forms our stewardship of time, treasure and talent as moments in which we are expressing gratitude for, and sharing with others, the generous gift of God’s merciful love!” Father Tom Ferguson, Q2 FY2016 Quarterly Stewardship Report
a. Parish conducts an annual stewardship/commitment renewal. The annual stewardship planning calendar details the multi-month renewal process starting in July with the publication of the fiscal year budget and ending with a letter of gratitude for the parishioner’s pledge. Customized information letters are mailed in early October, targeting different giving situations. Commitment Weekend is held mid-October, where the Pastor addresses parishioners at all Masses. The next weekend is a follow-up process, and thank you letters are sent in early December.
b. Samples of parish-created materials (Time, Talent and Treasure pledge cards, brochures, etc.) All our communications are in two languages:
- Pledge commitment envelope (English) (Spanish)
- Stewardship: A Way of Life (English) (Spanish)
- Guide to Volunteer Opportunities (English) (Spanish)
- Monitor Slides (bilingual)
c. Review process for distributing and receiving pledge cards (during Mass, in the mail, outside church at tables, etc.) Prior to Mass, pledge envelopes are placed in each pew. After the Pastor explains the renewal process volunteers collect the envelopes. (Pastor's script) Pledge envelopes are inserted in the bulletin for follow-up weekend and are available at the information counter and office. In our most recent campaign, we received 935 pledges, representing approximately 33% of families, totaling over $1,300,000. Fifty percent of families who pledged made a commitment to increase their level of giving and we saw a 100% increase in the use of envelopes by our Spanish-speaking families.
d. Use of Lay witness testimony. Lay witness is part of the everyday experience of our parish life. Parishioners in all ministries embody the virtue of stewardship through their service to the community. For example, entire families assist in liturgical, faith formation and social justice ministries; they also participate together in the Offertory Renewal process and on a weekly basis as ushers and greeters at Sunday Mass. Their participation is a testimony of gratitude for their God-given gifts.
e. Review follow-up strategy including acknowledgments, bulletin or website updates, mid-year communication. Thank you letters are mailed to parishioners who made a commitment one month after the pledge weekend. A note of gratitude is in the bulletin the following weeks. The Second Quarter Stewardship Report includes an update on the offertory renewal program. (FY16 Quarter 2 Report) A summer update providing information on upcoming activities, save the date emails, and frequent website, Facebook and Twitter posts provide year-round opportunities for updates.
f. Annual ministry fair or other ministry awareness activities conducted and Ministry Guidebook is produced and updated annually. Ministry spotlights are conducted during after Mass fellowship. (sample video, sample flyer) These spotlights are in conjunction with related events/activities. For example, a spotlight on Youth Ministry occurs when Middle School and High School WorkCamps are advertised, and the Faith Formation spotlight occurs during the catechist recruitment phase. The online guide to Volunteer Opportunities is updated continually on the parish website.
5. Empowering and Engaging Use of Parishioners' Gifts
“Thank you to everyone who made our Lenten and Easter celebrations so special … our ‘office angels’ who stuff bulletins and fold music sheets, ushers, lectors, musicians, hospitality team, Extraordinary Ministers of Holy Communion, participants in the Via Crucis, our Soup & Stations volunteers, parking lot helpers (Thanks, Knights of Columbus!), those who helped with Holy Thursday adoration, everyone who helped decorate, and ALL those who worked behind the scenes. And, special thanks to everyone who joined us for our celebrations. We are indeed blessed by your presence! ” Father Tom Ferguson, Easter 2012
a. Parish has dedicated Volunteer Coordinator or Stewardship Director (full or part-time) to serve as gifts discernment leader, coach, and ministry coordinator. Every Ministry Director serves as an ambassador of the Stewardship message to their volunteers. Through their direct relationship, Directors assist volunteers in discerning their particular gifts, how they are best utilized, and continue to form and grow their talents in service to the parish and community. Working as a Team, Directors assist volunteers in transitioning from one ministry to another. In the RCIA, our Faith Formation Director and Catechists work with the Neophytes to determine where their gifts can best be used.
b. Parish offers a gifts discernment process to help parishioners identify their gifts and discern where best to use them for the benefit of the parish community and beyond. Stewardship is a frequent topic in homilies, leading parishioners to reflect upon their gratitude for the gifts they have received and how they can best use those gifts to support the parish and Church. Ministry Spotlights give parishioners the opportunity to consider how their gifts and talents are best utilized within a specific ministry. Focusing on one ministry allows parishioners to consider the depth of service opportunities within the ministry. During the Faith Formation spotlight, for example, parishioners learn lesser-known roles that might fit their schedule: Retreat assistant, Hall Monitor, Baking Brigade for Faith Formation events, or Families in Action for those who want family activities.
c. Parishioners are aware of expectations of parish membership (what do I get as a member of the parish; and what can I expect to get from the parish?). Expectations are communicated through bulletin articles, pledge cards, covenant/stewardship prayers, challenging stewardship-themed homilies, welcome packet materials. The parish publishes Quarterly Reports highlighting aspects of Stewardship, answering common questions, and providing updates on parish finances. In the 3rd Quarter FY14 Report, we specifically address what it means to be a member of the parish and how parishioners can get involved. Our website lists ministry opportunities including requirements, time commitment, and points of contact.
d. Parishioners are regularly recognized for using their gifts to serve the community. Maintaining our practice of subsidiarity, Ministry Directors handle recognition and appreciation events at the Ministry level. In Faith Formation, catechists are given a gift at the end of the year; appreciation events such as pot-luck dinners emphasize the hospitality and community aspects of volunteer service; and parish youth place their handprints in the Youth Center honoring their years of participation and activity. The Annual WorkCamp Dinner and Auction combines stewardship (by highlighting the WorkCamp ministry) with recognition and appreciation (for WorkCampers, chaperones, and those who support them with prayers and financial contributions) as well as hospitality. (photos of parishioner recognition)
e. Ministry descriptions are used to effectively communicate expectations for serving in ministry and indicate term limits. Term limits are strongly encouraged to refresh ministries and ministers. Ministry descriptions are included on our website. The Parish Pastoral Council, Finance Council, and Liturgical Ministers have published and acknowledged term limits. The newly formed Baptism Ministry Team specifies the required time commitment and duration of service.
f. Leaders of Ministry are formed in Stewardship and effectively follow-up and welcome parishioners as they indicate interest (either through ministry fair or other contact opportunity). Ministry Spotlights are hosted by the volunteers and supported by the Director, so personal contact begins immediately. If the individual has questions or requests further information, the personal relationship has been initiated, making follow-up more meaningful. Our Book of the Month, particularly in this Year of Mercy, creates unique opportunities to form parishioners in all aspects of their faith, including Prayer and Stewardship as evidenced by two recent books: Return of the Prodigal Son by Henri Nouwen, and Living the Mass by Joe Paprocki.
“Thank you to everyone who made our Lenten and Easter celebrations so special … our ‘office angels’ who stuff bulletins and fold music sheets, ushers, lectors, musicians, hospitality team, Extraordinary Ministers of Holy Communion, participants in the Via Crucis, our Soup & Stations volunteers, parking lot helpers (Thanks, Knights of Columbus!), those who helped with Holy Thursday adoration, everyone who helped decorate, and ALL those who worked behind the scenes. And, special thanks to everyone who joined us for our celebrations. We are indeed blessed by your presence! ” Father Tom Ferguson, Easter 2012
a. Parish has dedicated Volunteer Coordinator or Stewardship Director (full or part-time) to serve as gifts discernment leader, coach, and ministry coordinator. Every Ministry Director serves as an ambassador of the Stewardship message to their volunteers. Through their direct relationship, Directors assist volunteers in discerning their particular gifts, how they are best utilized, and continue to form and grow their talents in service to the parish and community. Working as a Team, Directors assist volunteers in transitioning from one ministry to another. In the RCIA, our Faith Formation Director and Catechists work with the Neophytes to determine where their gifts can best be used.
b. Parish offers a gifts discernment process to help parishioners identify their gifts and discern where best to use them for the benefit of the parish community and beyond. Stewardship is a frequent topic in homilies, leading parishioners to reflect upon their gratitude for the gifts they have received and how they can best use those gifts to support the parish and Church. Ministry Spotlights give parishioners the opportunity to consider how their gifts and talents are best utilized within a specific ministry. Focusing on one ministry allows parishioners to consider the depth of service opportunities within the ministry. During the Faith Formation spotlight, for example, parishioners learn lesser-known roles that might fit their schedule: Retreat assistant, Hall Monitor, Baking Brigade for Faith Formation events, or Families in Action for those who want family activities.
c. Parishioners are aware of expectations of parish membership (what do I get as a member of the parish; and what can I expect to get from the parish?). Expectations are communicated through bulletin articles, pledge cards, covenant/stewardship prayers, challenging stewardship-themed homilies, welcome packet materials. The parish publishes Quarterly Reports highlighting aspects of Stewardship, answering common questions, and providing updates on parish finances. In the 3rd Quarter FY14 Report, we specifically address what it means to be a member of the parish and how parishioners can get involved. Our website lists ministry opportunities including requirements, time commitment, and points of contact.
d. Parishioners are regularly recognized for using their gifts to serve the community. Maintaining our practice of subsidiarity, Ministry Directors handle recognition and appreciation events at the Ministry level. In Faith Formation, catechists are given a gift at the end of the year; appreciation events such as pot-luck dinners emphasize the hospitality and community aspects of volunteer service; and parish youth place their handprints in the Youth Center honoring their years of participation and activity. The Annual WorkCamp Dinner and Auction combines stewardship (by highlighting the WorkCamp ministry) with recognition and appreciation (for WorkCampers, chaperones, and those who support them with prayers and financial contributions) as well as hospitality. (photos of parishioner recognition)
e. Ministry descriptions are used to effectively communicate expectations for serving in ministry and indicate term limits. Term limits are strongly encouraged to refresh ministries and ministers. Ministry descriptions are included on our website. The Parish Pastoral Council, Finance Council, and Liturgical Ministers have published and acknowledged term limits. The newly formed Baptism Ministry Team specifies the required time commitment and duration of service.
f. Leaders of Ministry are formed in Stewardship and effectively follow-up and welcome parishioners as they indicate interest (either through ministry fair or other contact opportunity). Ministry Spotlights are hosted by the volunteers and supported by the Director, so personal contact begins immediately. If the individual has questions or requests further information, the personal relationship has been initiated, making follow-up more meaningful. Our Book of the Month, particularly in this Year of Mercy, creates unique opportunities to form parishioners in all aspects of their faith, including Prayer and Stewardship as evidenced by two recent books: Return of the Prodigal Son by Henri Nouwen, and Living the Mass by Joe Paprocki.
6. Communication
"... we must develop forms of communication that can inform, motivate, and invite people to participate in our mission." Stewardship: A Disciple's Response, USCCB
a. Describe what forms of media are used to permeate the Stewardship message throughout parish life. The parish uses multiple forms of communication to inform, motivate, and invite parishioners and community members to participate in our mission. We use a combination of paper, electronic and audio/visual media to reach parishioners where they are in terms of technology, language and culture.
(1) Bulletin Our Sunday bulletin includes a dedicated Stewardship page designed to inspire and inform. It routinely includes prayers and stewardship reflections, volunteer opportunities, invitations to hospitality events, and financial reporting. (Stewardship Page: sample 1, sample 2, Sunday Bulletin: sample)
(2) Email We use a marketing service to organize our email communications. Separate lists are maintained by ministries for targeted communications. The Weekly Shepherd is sent each Thursday to inform parishioners of upcoming activities. The average open rate is 35% (industry average is 21%), and the 'click' rate has doubled in the past two years.
(3) Websites Our parish website was redesigned in 2015. The new design is user-friendly, enables ministries to maintain content, utilizes online forms, and is mobile-friendly. Stewardship is a tab on the main menu with links to parish and community volunteer opportunities. It also includes ways to give, and stewardship reporting. When necessary, we have created dedicated websites:
(4) Mobile App In 2015, we launched a mobile App to reach parishioners on their smartphones or tablets. As of June 2016, there have been over 400 user downloads and daily visits growing steadily. (graph)
(5) Social Media Our primary tool on social media is Facebook. We post events and photos, inspirational messages and share news from our community partners or the wider Church. Reviews are positive, with a rating of 4.8 stars (out of 5). Our most popular post to date was a graphic created after the bombings in Paris to encourage prayers for the victims. (sample_fbpost) We also use Twitter and YouTube.
(6) Banners We create indoor and outdoor banners to inform parishioners of upcoming events and to evangelize to the wider community.
(7) Parish Blog Started in 2016, our blog is the most recent innovation to form and inform parishioners and invite them to grow deeper in their faith and involvement in parish life.
(8) Mailing and other print We mail postcards to parishioners and neighbors inviting them to Easter and Christmas celebrations. We create special brochures or bulletin inserts for Advent, Lent, the International Festival, or special requests from the Diocese. (Easter Postcard, 2016)
b. Describe any unconventional or unique communication means for reaching a higher % of parishioners.
(1) Monitors We have two large-screen monitors in the Commons that serve as outstanding tools for evangelization. They display important information, inspirational and Stewardship messages. Content includes program announcements, our parish prayer list, photos of parish activities, Faith Direct reminders , "In Memoriam" slides for funerals and Memorial Masses and more. (samples) It is rewarding to see parishioners look for photos of their friends or themselves serving at an Earth Day clean-up or having fun at VBS. The visual display is effective, crossing language barriers and engaging parishioners.
(2) Videos In addition to the large-screen displays in the Commons, we have an A/V system in our Parish Hall. We use these evangelization tools during Pancake Breakfasts and Ministry Spotlights to display video presentations featuring a particular ministry or Stewardship message. We also share videos online (by email and Facebook) to reach those not in attendance. Recent videos include a slideshow of Pentecost service projects by our youth and a promotion for Faith Direct. A video of the Jubilee Prayer written by our pastor has been especially effective and formational.
(3) Recordings Presiders' homilies are recorded and posted on our website. In addition, we have recently upgraded our recording equipment in the parish hall, so presentations also can be recorded and shared online.
"... we must develop forms of communication that can inform, motivate, and invite people to participate in our mission." Stewardship: A Disciple's Response, USCCB
a. Describe what forms of media are used to permeate the Stewardship message throughout parish life. The parish uses multiple forms of communication to inform, motivate, and invite parishioners and community members to participate in our mission. We use a combination of paper, electronic and audio/visual media to reach parishioners where they are in terms of technology, language and culture.
(1) Bulletin Our Sunday bulletin includes a dedicated Stewardship page designed to inspire and inform. It routinely includes prayers and stewardship reflections, volunteer opportunities, invitations to hospitality events, and financial reporting. (Stewardship Page: sample 1, sample 2, Sunday Bulletin: sample)
(2) Email We use a marketing service to organize our email communications. Separate lists are maintained by ministries for targeted communications. The Weekly Shepherd is sent each Thursday to inform parishioners of upcoming activities. The average open rate is 35% (industry average is 21%), and the 'click' rate has doubled in the past two years.
(3) Websites Our parish website was redesigned in 2015. The new design is user-friendly, enables ministries to maintain content, utilizes online forms, and is mobile-friendly. Stewardship is a tab on the main menu with links to parish and community volunteer opportunities. It also includes ways to give, and stewardship reporting. When necessary, we have created dedicated websites:
- Capital Campaign - to inform and update parishioners about both the campaign and the renovation.
- Lent - to invite parishioners to participate in Prayer, Fasting and Almsgiving during Lent.
(4) Mobile App In 2015, we launched a mobile App to reach parishioners on their smartphones or tablets. As of June 2016, there have been over 400 user downloads and daily visits growing steadily. (graph)
(5) Social Media Our primary tool on social media is Facebook. We post events and photos, inspirational messages and share news from our community partners or the wider Church. Reviews are positive, with a rating of 4.8 stars (out of 5). Our most popular post to date was a graphic created after the bombings in Paris to encourage prayers for the victims. (sample_fbpost) We also use Twitter and YouTube.
(6) Banners We create indoor and outdoor banners to inform parishioners of upcoming events and to evangelize to the wider community.
(7) Parish Blog Started in 2016, our blog is the most recent innovation to form and inform parishioners and invite them to grow deeper in their faith and involvement in parish life.
(8) Mailing and other print We mail postcards to parishioners and neighbors inviting them to Easter and Christmas celebrations. We create special brochures or bulletin inserts for Advent, Lent, the International Festival, or special requests from the Diocese. (Easter Postcard, 2016)
b. Describe any unconventional or unique communication means for reaching a higher % of parishioners.
(1) Monitors We have two large-screen monitors in the Commons that serve as outstanding tools for evangelization. They display important information, inspirational and Stewardship messages. Content includes program announcements, our parish prayer list, photos of parish activities, Faith Direct reminders , "In Memoriam" slides for funerals and Memorial Masses and more. (samples) It is rewarding to see parishioners look for photos of their friends or themselves serving at an Earth Day clean-up or having fun at VBS. The visual display is effective, crossing language barriers and engaging parishioners.
(2) Videos In addition to the large-screen displays in the Commons, we have an A/V system in our Parish Hall. We use these evangelization tools during Pancake Breakfasts and Ministry Spotlights to display video presentations featuring a particular ministry or Stewardship message. We also share videos online (by email and Facebook) to reach those not in attendance. Recent videos include a slideshow of Pentecost service projects by our youth and a promotion for Faith Direct. A video of the Jubilee Prayer written by our pastor has been especially effective and formational.
(3) Recordings Presiders' homilies are recorded and posted on our website. In addition, we have recently upgraded our recording equipment in the parish hall, so presentations also can be recorded and shared online.
7. Welcome and Hospitality
"Jesus, Good Shepherd ... May we always hear your voice in our prayers and in your scriptures, in the words of our families and those of our friends, in the voice of the newcomer and that of our neighbor who is in need." Father Tom Ferguson, Jubilee Prayer
The parish has an effective welcome program and exhibits warm and inviting hospitality to all.
a. New parishioner orientation/official welcome/mentor families. Good Shepherd is known as a friendly parish where “All are welcome.” In the 1970s, the parish welcomed Vietnamese refugees, and as our Hispanic population grew, a monthly Spanish Mass began in 1984. In 1989, Sunday and Holy Day Spanish-language liturgies began. Since 1995, there has been a Spanish-speaking priest assigned to the parish, and bilingual volunteers and staff coordinate parish ministries.
Our website has a dedicated Welcome tab, and our Facebook page includes invitations to parish events. We send letters to neighbors inviting them to the International Festival, Advent, Christmas, Lent and Easter activities. We offer “Children’s Liturgy of the Word” and we welcome individuals with differing abilities; our building is handicapped accessible, the parking lot has handicapped and expectant mother spaces. The church has an embedded audio loop for the hearing-impaired and a Sign Language Interpreter for Sunday Mass, parent programs, and special liturgies. Every year, children with special needs come to full participation in the life of the Church through Sacramental preparation designed to meet them in their particular circumstances.
Recognizing that hospitality extends beyond our Catholic brethren and our neighborhood, we welcome people of different faiths. We are active participants in the local interfaith coalition, Ventures in Community, host an ecumenical Bible study, invite guest speakers from other faiths, and in 2012 we opened our doors to members of a local Mosque whose building was undergoing renovation.
b. Visitor guide/newcomer’s package gift. New parishioners receive a language-specific Welcome Packet including a personalized letter from our Pastor, Jubilee Prayer card, Mass schedule magnet, Offertory and Capital Campaign Envelopes, and a Faith Direct Enrollment Form. New parishioners receive an invitation to monthly hospitality events. New families are welcomed in our bulletin, and we have an annual blessing for those who have recently joined the parish.
c. Weekly hospitality/socialization after Mass. Our pastor, clergy, and staff greet parishioners before and after Mass. We host monthly hospitality events including Coffee and Donuts, Pancake Breakfast (sponsored by the Knights of Columbus), and food gatherings for Hispanic parishioners and other special events throughout the year. (photos) Ushers and Greeters are a key part of our church’s hospitality. They assist individuals/families in finding a seat prior to Mass, greet people and open the doors as they enter, and hand out song sheets and bulletins. We staff our office on Sunday and until 8pm Monday through Thursday to allow parishioners who are unable to visit during workdays the opportunity to get Mass cards and meet with the staff.
d. Kiosk or table outside church for welcoming and ministry information distribution. An “Information Center” is located at the main entrance with a large L-shaped counter. This area is a source of information for parishioners and visitors. Flyers, prayer cards, forms, Diocesan information, Book of the Month, and more are available. Volunteers staff the information counter providing opportunities to meet parishioners.
e. Hospitality ministers greeting parishioners by name. Our Clergy, Staff, and Ushers understand the importance of hospitality. All staff and many volunteers wear name-tags. Parishioners serve as ‘greeters’ opening the door and welcoming those who come to Mass. For the 50th anniversary, a Pictorial Directory (the second in five years) was produced and distributed. The Directory helps parishioners put names to faces, and promotes a feeling of family. Pictures of parishioners enjoying and serving in different ministries highlight the diversity of activities and allows all to feel welcome.
f. Important days acknowledged (birthdays, anniversaries). A Certificate of Appreciation and a letter from the Pastor are given to a volunteer who leaves a ministry due to a move or change in their ministry. When altar servers graduate high school, they are recognized at Mass. Ministries host volunteer events to thank volunteers for the countless hours of time and talent shared. Special blessings are offered at Masses for Mother’s Day, Father’s Day, and graduation. Wedding milestones are recognized with a blessing and vow renewal at Mass. In 2015, for our 50th Anniversary, all parishioners received an anniversary pin, with special recognition for those who have been with the parish 50 or 25 years.
"Jesus, Good Shepherd ... May we always hear your voice in our prayers and in your scriptures, in the words of our families and those of our friends, in the voice of the newcomer and that of our neighbor who is in need." Father Tom Ferguson, Jubilee Prayer
The parish has an effective welcome program and exhibits warm and inviting hospitality to all.
a. New parishioner orientation/official welcome/mentor families. Good Shepherd is known as a friendly parish where “All are welcome.” In the 1970s, the parish welcomed Vietnamese refugees, and as our Hispanic population grew, a monthly Spanish Mass began in 1984. In 1989, Sunday and Holy Day Spanish-language liturgies began. Since 1995, there has been a Spanish-speaking priest assigned to the parish, and bilingual volunteers and staff coordinate parish ministries.
Our website has a dedicated Welcome tab, and our Facebook page includes invitations to parish events. We send letters to neighbors inviting them to the International Festival, Advent, Christmas, Lent and Easter activities. We offer “Children’s Liturgy of the Word” and we welcome individuals with differing abilities; our building is handicapped accessible, the parking lot has handicapped and expectant mother spaces. The church has an embedded audio loop for the hearing-impaired and a Sign Language Interpreter for Sunday Mass, parent programs, and special liturgies. Every year, children with special needs come to full participation in the life of the Church through Sacramental preparation designed to meet them in their particular circumstances.
Recognizing that hospitality extends beyond our Catholic brethren and our neighborhood, we welcome people of different faiths. We are active participants in the local interfaith coalition, Ventures in Community, host an ecumenical Bible study, invite guest speakers from other faiths, and in 2012 we opened our doors to members of a local Mosque whose building was undergoing renovation.
b. Visitor guide/newcomer’s package gift. New parishioners receive a language-specific Welcome Packet including a personalized letter from our Pastor, Jubilee Prayer card, Mass schedule magnet, Offertory and Capital Campaign Envelopes, and a Faith Direct Enrollment Form. New parishioners receive an invitation to monthly hospitality events. New families are welcomed in our bulletin, and we have an annual blessing for those who have recently joined the parish.
c. Weekly hospitality/socialization after Mass. Our pastor, clergy, and staff greet parishioners before and after Mass. We host monthly hospitality events including Coffee and Donuts, Pancake Breakfast (sponsored by the Knights of Columbus), and food gatherings for Hispanic parishioners and other special events throughout the year. (photos) Ushers and Greeters are a key part of our church’s hospitality. They assist individuals/families in finding a seat prior to Mass, greet people and open the doors as they enter, and hand out song sheets and bulletins. We staff our office on Sunday and until 8pm Monday through Thursday to allow parishioners who are unable to visit during workdays the opportunity to get Mass cards and meet with the staff.
d. Kiosk or table outside church for welcoming and ministry information distribution. An “Information Center” is located at the main entrance with a large L-shaped counter. This area is a source of information for parishioners and visitors. Flyers, prayer cards, forms, Diocesan information, Book of the Month, and more are available. Volunteers staff the information counter providing opportunities to meet parishioners.
e. Hospitality ministers greeting parishioners by name. Our Clergy, Staff, and Ushers understand the importance of hospitality. All staff and many volunteers wear name-tags. Parishioners serve as ‘greeters’ opening the door and welcoming those who come to Mass. For the 50th anniversary, a Pictorial Directory (the second in five years) was produced and distributed. The Directory helps parishioners put names to faces, and promotes a feeling of family. Pictures of parishioners enjoying and serving in different ministries highlight the diversity of activities and allows all to feel welcome.
f. Important days acknowledged (birthdays, anniversaries). A Certificate of Appreciation and a letter from the Pastor are given to a volunteer who leaves a ministry due to a move or change in their ministry. When altar servers graduate high school, they are recognized at Mass. Ministries host volunteer events to thank volunteers for the countless hours of time and talent shared. Special blessings are offered at Masses for Mother’s Day, Father’s Day, and graduation. Wedding milestones are recognized with a blessing and vow renewal at Mass. In 2015, for our 50th Anniversary, all parishioners received an anniversary pin, with special recognition for those who have been with the parish 50 or 25 years.
8. General Parish Assessment
"Let us consider Stewardship as the virtue that enables us to see that our offerings of talent, time and treasure can be a sacrifice of thanksgiving that we offer to God with joy!” Father Tom Ferguson, Stewardship: A Way of Life
a. Parish is an example to other parishes of similar size and is open to mentoring other parishes in the Diocese/Archdiocese. Good Shepherd Parish is distinguished in the Catholic Diocese of Arlington as a leader in the good stewardship of resources and in reporting. Our Pastor recently presented Pastor: Wise and Prudent Steward to the Business Managers of the Diocese; our Pastoral Associate presented Being Good Stewards of our Resources at the Safe Worship Workshop, sponsored by the Diocese and Arlington County. The parish Emergency Management Plan,Operations Manual, and Employee Evaluation form have been shared with parishes throughout the Diocese. Our monthly dashboard, quarterly and annual reporting models, are offered as an example for other parishes.
b. What is unique about this parish? What lived lessons does the parish have to offer other parishes just starting to embrace Stewardship? Good Shepherd is formed by people from many backgrounds who share a great gratitude for their faith. The parish is unique because the Stewardship Team, led by Father Tom, infuses the message of gratitude and service across all ministries and programs which is not limited to a committee. The creativity of parishioners and ministry partnerships promotes collaboration and support for all programs and empowers lay leaders. Stewardship is focused on the spiritual journey of each parishioner inspiring them to recognize and share their gifts. Through varied communication methods - written, social media, television news, and pictures - we evangelize parishioners where they are on their journey and invite them into a deeper relationship with Jesus Christ. A parish that is just starting to embrace stewardship should focus on reaching parishioners through varied forms of media.
c. In what area(s) does the parish have the greatest opportunity for growth in living Stewardship? The Stewardship Team constantly seeks new ways to evangelize parishioners more effectively. Our geographic area will always be transient due to federal government and military transfers, the influx of immigrants from Central and South America as well as refugees from the Middle East and Africa. The parish is well poised to consider new and multi-cultural approaches to Stewardship leading to well formed and informed parishioners. The parish’s spirit of Stewardship is embodied in our Jubilee Prayer: “You came that we might have life, and have it in abundance. Today, may we be grateful for this gift, and share it generously in our future, as those who have come before us have handed it on to us”. – Father Tom Ferguson, Jubilee Prayer
"Let us consider Stewardship as the virtue that enables us to see that our offerings of talent, time and treasure can be a sacrifice of thanksgiving that we offer to God with joy!” Father Tom Ferguson, Stewardship: A Way of Life
a. Parish is an example to other parishes of similar size and is open to mentoring other parishes in the Diocese/Archdiocese. Good Shepherd Parish is distinguished in the Catholic Diocese of Arlington as a leader in the good stewardship of resources and in reporting. Our Pastor recently presented Pastor: Wise and Prudent Steward to the Business Managers of the Diocese; our Pastoral Associate presented Being Good Stewards of our Resources at the Safe Worship Workshop, sponsored by the Diocese and Arlington County. The parish Emergency Management Plan,Operations Manual, and Employee Evaluation form have been shared with parishes throughout the Diocese. Our monthly dashboard, quarterly and annual reporting models, are offered as an example for other parishes.
b. What is unique about this parish? What lived lessons does the parish have to offer other parishes just starting to embrace Stewardship? Good Shepherd is formed by people from many backgrounds who share a great gratitude for their faith. The parish is unique because the Stewardship Team, led by Father Tom, infuses the message of gratitude and service across all ministries and programs which is not limited to a committee. The creativity of parishioners and ministry partnerships promotes collaboration and support for all programs and empowers lay leaders. Stewardship is focused on the spiritual journey of each parishioner inspiring them to recognize and share their gifts. Through varied communication methods - written, social media, television news, and pictures - we evangelize parishioners where they are on their journey and invite them into a deeper relationship with Jesus Christ. A parish that is just starting to embrace stewardship should focus on reaching parishioners through varied forms of media.
c. In what area(s) does the parish have the greatest opportunity for growth in living Stewardship? The Stewardship Team constantly seeks new ways to evangelize parishioners more effectively. Our geographic area will always be transient due to federal government and military transfers, the influx of immigrants from Central and South America as well as refugees from the Middle East and Africa. The parish is well poised to consider new and multi-cultural approaches to Stewardship leading to well formed and informed parishioners. The parish’s spirit of Stewardship is embodied in our Jubilee Prayer: “You came that we might have life, and have it in abundance. Today, may we be grateful for this gift, and share it generously in our future, as those who have come before us have handed it on to us”. – Father Tom Ferguson, Jubilee Prayer
